MoneyWise-Topline and Bottom line

Information technology (IT) is today woven into our daily life. In a globalized economy, business life without informational technology driven applications would be impossible transforming information technology as a commodity. From a niche market, information technology has evolved into a commodity market. In order to sustain, information technology is envisaged to create value.  Today business with information technology is adopting bottom-line strategy to increase efficiency by reducing overall costs and top-line strategy to generate new revenue through new products and services.

Customer Management shift

An interesting phenomenon is emerging across the business verticals. A care full eye would definitely observe this shift. Customer perceptions has paved the way for the observed shift. It is essential to understand a couple of scenarios.

A paradigm change in underway to handle customer. The concept of picking and handing over the goods has vanished and the customer is allowed to pick and choose his goods. The next generation of self-service applications is focused less on company-provided kiosks and more on consumers’ own technology particularly cell phones, PDAs and other handheld devices.