Big data is the buzz word in today's world. A lot of hype is being forged around the term "Big Data" and it has emerged as a common term today.- What is this big data?
- What are we talking about it?
- What is it that Big Data can promise ?
- Should I spend my time on this emerging area ?
- Is this talking about new information which can change the way I do my business?
are some of the integral questions that germinates immediately. To appreciate and applaud the evolution of Big Data, and its envisaged benefits it is indispensable to discern data science as an emerging area of opportunity from a business perspective.
The term data:
A single transaction is a data entity. A single transaction helps the business to understand that there was an activity. There are established methods to capture the data entity as a part of the business process. A lot of work has been carried out in this space. Such individual transactions can be called as a dust particle.
